Wednesday, February 15, 2012

An Association Take on TrendHunters 2012 List

Love, love, LOVE the Top Trends List every year and this year is no different.

We can always pull something relevant into our associations from the world around us.  This years trends that I found most relevant for associations are:

Pop Culture Vacations - We all love meetings and events but people are looking for more.  Obviously, we can't ask a hotel to redecorate every room for us, but what can we do to make our meetings and conferences more fun for our attendees?

Digital Decor - Oooooh....I have dreamed about hotels putting up digital wallpaper so we can create oceans or other scenes on the walls for maximum visual impact and minimal fuss and muss....and here it is.....Does your conference room in your office need a facelift?  Yes, yes it does.

Plastic Rebellion - Yes, your members want authenticity and they are willing to go to great lengths to get it.  Isn't it about time to give your dress codes a rest?

Unlabeling - Along with the new minimalism, there is a desire to unlabel.  I blog about simplification pretty regularly (in fact, I blogged earlier this week about simplifying your vision statements) but take a look at your logos, websites, brochures and collateral.  What can you strip down and make more visually arresting?

Social Business - This is the super-duper best trend. Socially conscious corporate behavior.  Associations should be falling all over themselves to get in line to support this movement.  It's coming and it's gonna be big.

Which of these trends do you think will most impact associations?


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