Thursday, April 4, 2013

Upgrading Ordinary in Associations

Thanks to Lisa Junker (@ljunker) for sharing this blog post from on 10 Amazing Chairs for Book Lovers.  To me, this is a perfect example of one of the trends we highlighted earlier this year from which was "upgraded ordinary."

With space conscious design, and more sustainability conscious consumers taking front and center, designers are beginning to create all manner of ingenious solutions that are simultaneously attractive and useful.  When we think about the things we send to individuals in our industries or professions, we need to consider using innovative design features as well.  Not only for aesthetics, but for the sheer joy of usage - how can we get one thing to do two things, or two things to do three things....?  How can we ensure we are creating things that can be resources themselves, not just using resources to create things to take up space?

Good design, matched with a deep understanding of usage, can help us create solutions for our stakeholders in a myriad of ways.  You can use the same principle in digital as well.  Can one click get me eight things instead of one?  Can one mobile app help me do four things all in one place?  Can we get all of our bloggers onto one platform instead of on 20?  And what else could that platform do?

Oh, and if you are thinking of upgrading your office furniture, or you embark on a mission to tear those horrible gray cubicles down.....think about these kinds of cool additions instead.  We don't have to look like dental offices or bus stations. (Supposedly we are more fun than that. Just sayin'.....)

If you have upgraded the ordinary recently, share your comments with us!  My readers would love to hear your ideas on how to make "normal" special!


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