Wednesday, April 3, 2013

How I Wish Associations Would Communicate

This is a dose of real.  And quite frankly, fantastically inspiring.  THIS is what I wish substituted for communications-as-usual in associations.  This video is not on YouTube so if you can't see the embed, I'm not sure how to get the link to you.  I found it on Facebook.  Bottom line, if you can't see the video it's a collection of nurses and cancer patients lip synching to Stronger - by Kelly Clarkson.  It's joyous and heart rending at the same time.

If you can see it, this video provides a unique look at the human spirit.  I have no idea who conceived of it or produced it but I'm a fan. Big time.

And if you are thinking about new ways to reach members - how about getting past "pr speak" and getting down to showing people your members are awesome, interesting, fun and ever-so-human even in the midst of incredibly trying circumstances.

Be excellent to each other.


  1. Amen. If you're trying to build a community, you have to celebrate your members' personalities and find that common ground where they are comfortable with each other. I retweeted a photo this week of a member and his brother who showed up at work the same day, one wearing an A's jersey and one wearing a Giant's jersey (unplanned). My tweets are embedded on the association's website, so everyone got to enjoy that silly serendipity.

  2. Thanks for the read and the comment Vickie. I love the fact that you took the picture and sent the tweet. I think it makes membership more "human"....I'm digging that idea! :D


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