Wednesday, April 3, 2013
How I Wish Associations Would Communicate
This is a dose of real. And quite frankly, fantastically inspiring. THIS is what I wish substituted for communications-as-usual in associations. This video is not on YouTube so if you can't see the embed, I'm not sure how to get the link to you. I found it on Facebook. Bottom line, if you can't see the video it's a collection of nurses and cancer patients lip synching to Stronger - by Kelly Clarkson. It's joyous and heart rending at the same time.
If you can see it, this video provides a unique look at the human spirit. I have no idea who conceived of it or produced it but I'm a fan. Big time.
And if you are thinking about new ways to reach members - how about getting past "pr speak" and getting down to showing people your members are awesome, interesting, fun and ever-so-human even in the midst of incredibly trying circumstances.
Be excellent to each other.