Tuesday, May 21, 2013

The Short Story of Associations

Seriously, these are two of my favorite illustrations of all time.  These came from a book called Life In Five Seconds: The Short Story of Absolutely Everything....you can visit them here and I highly suggest that you buy the book.

The fact is, we spend way too much time in associations worrying about who we are and what we do instead of just doing it. The value of an association seems hard to find when you bury it in article after article about "value" and "market-share." And yes, although we've all heard about "Back of the Napkin" and all that good strategy, I was wondering if I could use the Life in Five Seconds idea to tell a story about associations in a really simple way.

Here's my take on it (and no, I am not an artist)....

This is the story.  You come to an association to learn about careers, schools you can graduate from or education and certificates you can get and you meet people.  You get a good career and maybe a place to live and family (why the cat is twice the size of the child is relatively Freudian I suppose)....and then you live a nice life and you die.  Not that dying is a great image to use, but let's be real, none of us are getting out of here alive.

And that is kind of it.  All of the rest of the stuff we fill our days with only serves to help, hinder or obscure what we are here to do.  I don't know about you guys, but when I see it just sketched out, it's an easy jump to advocate for why membership is important.

How would you tell the minimalist story of what we are here to do?  I'd love to see some of your drawings...


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